Strategic Decision Making under Uncertainty : Towards a Theory of Organizational Heuristics

Abstract

In my dissertation, I develop the concept of organizational heuristics and elaborate upon an empirically grounded understanding of their functioning mechanisms and emergent dynamics. This elaboration of organizational heuristics sheds light on how organizations address strategic decision making under uncertainty. In light of the significant influence of rationalized experiences in strategy processes, this work marks an important contribution, providing an in-depth understanding of how experiences abstracted into organizational heuristics influence organizational action in strategy making. Using my qualitative study and derived theoretical concepts and models, I contribute to the descriptive strategic decision-making debate as well as the strategy as practice stream and extend their research by adding a framework of organizational heuristics.